You’re stuck because you think you know what you don’t know.

But you don’t.

Because you’ve never done This before.

You think you know how your project is going to unfold, and I’m here to tell you that you don’t.

You think you know how much people will pay for your product or service, and you don’t.

You think you know how much work your project will be for you, and you don’t.

You think you know how your project will be received, and you don’t.

All these things you think you know (but don’t) are keeping you from moving forward.

Think back to your own experience – every single project you have ever done for the first time has grown and stretched and changed and evolved as you’ve worked on it, right?

So let’s pretend you are an absolute beginner, and enter this project with a spirit of joyful exploration.