Today I want to talk about Summits.
If you’re just joining us, we’re going “backstage” in the world of email and personal development, and taking a look at the business-building methods that some of my best friends and favorite teachers are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing.
I’m going to get underneath the hype and examine each teacher’s:
- unique style
- smart strategy
- ideas you could borrow for yourself
So you can discover what’s going on behind the curtain.
My hope is that this will make you both a smarter consumer and a better entrepreneur.
(Because – like it or not – all creative people are entrepreneurs in one way or another, yes?)
So let’s look a very popular list-building strategy: Summits.
The Manifesting Wealth Retreat
This summit promises that you will, “Discover Your Money Powers, Unlock the Secrets of Living Life on Fire and Design Your Best Year Yet!”
It’s being hosted by Paula Johnson, who’s a very nice Canadian lady with a Master’s degree in Counseling Psychology.
—-> Check it the Summit here: https://paulajohnson.samcart.com/referral/JzmlT3J1/418190
The Manifesting Wealth Retreat’s Style
To be perfectly blunt, this summit is perfectly normal. The speakers are of good caliber, the message is good and Paula is a good interviewer.
—> Go ahead and click here to sign up and see what I mean
(Don’t worry – you can always unsubscribe right away – no one minds.)
Manifesting Wealth’s Smart Strategy
Here’s the deal with Summits:
One person (in this case, Paula) reaches out to a bunch of experts (me) around a common theme (in this case, money). She interviews each of us, and we all agree to mail our lists promoting the summit.
It’s a great deal for the organizer, because if you have 20 experts, and they each have a mailing list of 10,000 or more, you are now in front of an audience of + 200,000. Even if only 1% of those people opt-in, you have still grown your list by over 2,000 highly-qualified prospects in one swell foop : )
It’s a so-so deal for the experts. We get to promote our message, and usually get to offer a freebie, so some percentage of the larger audience is now opting in to our list. (I usually get 50-100 new readers from a Summit, which isn’t great, but isn’t terrible, either.) Mostly I do it because I like teaching and I like helping other people build their businesses.
It’s an OK deal for the customers, too. They get access to a bunch of free wisdom and groovy freebies, and, especially for beginners, it can be a terrific introduction into the world of personal development.
If the Summit offers an upsell (and this Manifesting Wealth one does – you can get the recordings and some bonus materials for just $47) then the experts usually get an affiliate commission on those sales. To this day, I don’t I’ve ever made over a hundred bucks on any Summit upsell.
So no one is in it for the money – it’s all about the list-building.
I think the bloom is a bit off the rose for summits these days. Audiences are a bit burnt out on them, and especially the ones with 2-3 interviews a day are just too overwhelming to be consumed easily.
Also, they are a TON OF WORK to put together. Organizing the speakers, coordinating the interviews, creating the copy, making sure all the links work and then making sure that all the experts really DO mail…dude, it’s like herding cats. It’s a big, big job.
There are companies that will “produce” your Summit for you, but I can’t say I know much about them.
Bottom line: it’s a tried-and-true method to build up your email list, but it’s also an enormous amount of effort.
Idea You Could Borrow for Yourself
If you’re just starting out, then hosting a summit will give you a big boost, and appearing on summits will help you hone your message, practice your interview style and have something different to offer your list. So I wouldn’t say “don’t do it,” but I would advise you to be very clear about your desired outcomes.
I think there’s a lot of opportunity to take the underlying ideas and collaborative spirit behind the Summit concept and do them in new ways… What do YOU think?
Let me know what you come up with, OK?
Yours,
Sam
P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.
