What’s the Best Reason to Write a Book?

What’s the Best Reason to Write a Book?

Let Me Read your Book?

Let Me Read your Book?
Email is Still The Best Way To Connect With Clients

Email is Still The Best Way To Connect With Clients

Let’s talk about the easiest, most fun way to reach clients, build relationships and make more cashola, shall we?

I often get asked how to build and retain a robust client list. I let people know that there is a secret tool that we all have in our back pockets— a tool that costs nothing to use and very little expertise to learn, but can give you an incredible return on investment and help you build a thriving community. 

That tool is email.

I know, I know— email? Email is boring. Email is pushy. And aren’t we all overwhelmed with too many emails nowadays anyway?

Well, email is effective. In fact, for every person on your mailing list, you can generally expect to make an extra $100 a year. That means that a thousand-person mailing list can net you $100,000! Not bad for words on a screen.

I began building my mid-six-figure business back when I had no idea what I was doing. In fact, I didn’t know what I didn’t know, and I didn’t know it was supposed to be hard. I started with a mailing list of around two or three hundred people, and wrote poems I thought people might like to hear. One day I sent a poem called “A Prayer for the Capable.” It was an ode to the type of people who show up day after day, the type of people who make the world a better place by helping. 

That poem received an avalanche of response. People wrote to me saying they loved it— that they felt seen, or that they saw their loved ones in it. It was a beautiful moment of connection that showed me something I’d been missing— the key to email’s true power. 

Email is a bridge-making device. Communication is two-way. It’s like the excitement you might have had as a kid when you got a letter at camp or a postcard from a traveling friend. I wonder what they’re going to say? When you write to your clients’ hearts, you give them that feeling. The key is to write your emails as if you expect everybody to write you back. 

When you think of email as a conversation instead of a bombardment, you’re giving your clients a gift. It might be a moment of reflection, a moment of sweetness, a thought-provoking idea. You don’t have to be a great writer, and you don’t have to write a lot. The work lies in attracting people onto your list and feeding them a steady diet of great stuff. 

Want support and a chance to practice? Head over to www.therealsambennett.com/bunny.

Are you good at too many things?

Are you good at too many things?

My bio could easily read: “Sam Bennett is an accomplished teacher, bestselling author, career coach, producer, actor, businesswoman, meeting facilitator, improviser, sock-monkey maker, playwright, decoupage artist, popular LinkedIn Learner course creator, chronic over-thinker, amateur systems analyst and professional organizer, and she delights in cheerfully mentoring creatives and frustrate over-achievers on their way to great productivity and success.”

You see, who I am is not singular. The bio above is simply me turning my multiplicity of talents and skills into a statement that ***demonstrates*** that I am a multi-dimensional, Creativity and Productivity Specialist.

So here’s my #1 tip for multi-hyphenate people like you and me: Go with it.

You shine brightly in so many ways. So quit thinking that you need to “narrow down” and “just focus on one thing,” and start thinking about what the cumulative effect of your body of experience and your many skills and talents might mean for you then, please, share with us in the comments.