Funny how we let ONE casual remark derail our dreams, isn’t it?
That one thing that one teacher said that one time has kept you paralyzed since middle school.
That callous remark from a casual acquaintance stopped you cold.
Even after all the smiles and support and even REQUESTS (!!!)
“Say, when are YOU going to write your book?”
“Do you have a book?”
“If you wrote a book I would totally buy it.”
just one discouraging word….
and you retreat.
You tuck your book dream back under the mattress where it continues to invade your nightly reveries.
I get it.
Book writing is:
complicated – where to start?
creatively confounding – what to write?
confusing – who would read it?
I got you.
I’m leading Figure Out Your Book In One Day on Jan. 4th for the third or fourth time, and if you show up, we will banish those clouds once and for all.
Satisfaction guaranteed.
(I mean, obviously, if it’s perfect for you, I will sell it to you – but I won’t be pitching you. I’m only interested in working with people who are a great match and are willing to invest the time and money to see real progress. Because let’s face it, your diet of free stuff and pdfs and salesy webinars is just NOT moving the needle for you, correct?)
Plus it really helps me to hear directly from you what you’re up to, so you’d be doing me a favor.
Let’s go hang out together where the the heavens are bright/with the light of the glittering stars, and where those deer and those antelope play, shall we?
Let’s talk about the easiest, most fun way to reach clients, build relationships and make more cashola, shall we?
I often get asked how to build and retain a robust client list. I let people know that there is a secret tool that we all have in our back pockets— a tool that costs nothing to use and very little expertise to learn, but can give you an incredible return on investment and help you build a thriving community.
That tool is email.
I know, I know— email? Email is boring. Email is pushy. And aren’t we all overwhelmed with too many emails nowadays anyway?
Well, email is effective. In fact, for every person on your mailing list, you can generally expect to make an extra $100 a year. That means that a thousand-person mailing list can net you $100,000! Not bad for words on a screen.
I began building my mid-six-figure business back when I had no idea what I was doing. In fact, I didn’t know what I didn’t know, and I didn’t know it was supposed to be hard. I started with a mailing list of around two or three hundred people, and wrote poems I thought people might like to hear. One day I sent a poem called “A Prayer for the Capable.” It was an ode to the type of people who show up day after day, the type of people who make the world a better place by helping.
That poem received an avalanche of response. People wrote to me saying they loved it— that they felt seen, or that they saw their loved ones in it. It was a beautiful moment of connection that showed me something I’d been missing— the key to email’s true power.
Email is a bridge-making device. Communication is two-way. It’s like the excitement you might have had as a kid when you got a letter at camp or a postcard from a traveling friend. I wonder what they’re going to say? When you write to your clients’ hearts, you give them that feeling. The key is to write your emails as if you expect everybody to write you back.
When you think of email as a conversation instead of a bombardment, you’re giving your clients a gift. It might be a moment of reflection, a moment of sweetness, a thought-provoking idea. You don’t have to be a great writer, and you don’t have to write a lot. The work lies in attracting people onto your list and feeding them a steady diet of great stuff.
Want support and a chance to practice? Head over to www.therealsambennett.com/bunny.
My Heroes
Confused about personal branding? Not sure how to describe you or your work in a way that doesn’t feel weird?
You’re not alone. Personal branding is complicated for everyone.
The problem in creating a personal brand is that we are on the inside of our own heads, having an interior experience of ourselves. We have never been on the receiving end of our own energy. We have never flirted with us. We have never seen us from the side, or from across the room.
At the same time, everyone else on the planet is having an exterior experience of us. They don’t share our perspective and they can’t hear the voices in our heads : )
So we need to come up with a vocabulary that describes us truthfully. One that captures both our internal experience of ourselves as well as everyone else’s exterior experience of us.
Luckily, we can do that pretty quickly, because you’ve been being you for some time now. We just have to find the right words.
Experiment with this quick 20-minute video. I bet you’ll be delighted with what you discover. Leave a comment and let me know, OK?
