2 of 7: I’m Too Wordy…

YAY! Here’s #2 of the “7 Copy Writing Mistakes That Are Costing You Money & Keeping You From The Success You Deserve” article as derived from the free on-demand webinar that Wes Schaeffer & did the other day —


Watch or download the free on-demand webinar here: http://bit.ly/WRNVIP2

And, FYI, here are all 7 Copy Writing Mistakes…” topics:

1 of 7: I don’t want to feel sales-y…(read this one here)
2 of 7: I’m too wordy…
3 of 7: How to get started & how to find the time to keep going
4 of 7: What’s REALLY effective copy writing & how do you know?
5 of 7: Beat perfectionism once and for all
6 of 7: How to discover what’s really going to be compelling for your audience
7 of 7: What to do if you feel constrained by having to write for SEO, academic writing, your boss…

I’m Too Wordy…

Well, honey, it’s tempting to just say, “Use fewer words” : ) But that’s not really the issue, now is it?

One part of the issue is that you want to tell everybody everything about your work right away.

Think Of It This Way: A “Sales Funnel” Is What Takes You From First Glance To Marriage

If you imagine that you look across a crowded room and make eye contact with someone who looks interesting to you, then you would find a way to strike up a conversation, right?

And you wouldn’t start the conversation by giving them every last detail about where you grew up, would you?

Of course not – that would be weird.

You would start the conversation by saying something like, “Hi.”

  And then you might give them a compliment or offer to buy them a drink or make some pithy observation.

Same thing goes for potential clients: begin the conversation in a way that demonstrates that you are genuinely interested in them.

But there’s more to it, isn’t there?

The marketing conundrum of 2012: people have short attention spans but they still need to be convinced, persuaded and soothed.

So you need to use as many words as necessary to convey a feeling of confidence in your prospects, but no more.

(In other words, shut up when they are ready to buy…but how do you know?)

So try using VISUAL CUES to break up long copy into shorter, more easily understood segments.

For example, you might create an email or sales page that has:

  • A compelling headline (bold) that piques their interest
  • A fantastic opening paragraph
  • An image that supports your text
  • A caption under the image that makes a point or encourages an action
  • Several sub-headers (bold, colorful) that break up the text


One of the participants on the “7 Copy Writing Mistakes That Are Costing You Money & Keeping You From The Success You Deserve” noticed that it was just like creating a magazine article — brilliant!  YES!

Here’s the logic:

The most-read parts of any document are 1) The headline 2) The opening paragraph 3) The image  4) The captions  5) Sub-headers

Taking the time to make these elements intriguing pays off when you remember:

No one reads anything – they only LOOK at it.

So making those elements really groovy will help your reader determine – at first glance – whether they should go back and actually read the rest or not.

This gives you the punch of “short copy” combined with the detail of “long copy.”

Find this helpful?  Here’s how to get more…

You deserve to have your business be financially sustainable, values-driven and joyful. Not easy, mind you – but joyful.

And improving your copy writing is the NUMBER ONE key to your success.


I’ve partnered up with my good friend Wes Schaeffer from www.TheSalesWhisperer.com – he’s an Infusionsoft Certified Consultant & he’s a full-on, small-business genius with a GREAT sense of humor – everyone says we make a great team : )

So you’re invited to check out our Free Preview Event – called “7 Copy Writing Mistakes That Are Costing You Money”

—–> Watch or download the free preview event here: http://bit.ly/WRNVIP2

It’s a free on-demand webinar for creative entrepreneurs, frustrated small business people…

and YOU if you know that if only your…

– web pages

- bios (don’t you HATE writing Bios? We’ll show you the EASY way!)

– blog posts

- product descriptions

– social media posts (what are you supposed to say on Twitter? Really?)

– press releases

- emails (like this one!)

…were more authentic & more compelling, then you could SELL MORE STUFF, which would mean you would be helping more people!

(Which is why we do all this, right?)

Does any of this sound familiar to you?

– You want to promote your business…but you get tongue-tied when people ask you what you do.

– You would love to Blog and Facebook & Twitter & Pinterest & whatever… but you’re not really sure what to say.

– You know your web pages are old & boring…but the idea of redoing it all makes you want to go lay down.

– You’re a creative entrepreneur who’s over-worked.

– You’ve got 37 ideas, a bunch of new projects and plus there’s your actual business…and then there’s the family and the kids and… good heavens, you don’t have the TIME to write new copy!

– You’re ready for financial success and you don’t have time to screw around. You need real answers from experts who really GET IT.

– You are ready to learn a NEW way to write copy that’s easy, fun and…wait for it…. PROFITABLE.

Then this event is for you!

Here’s what people said about it:

“so down to earth, and so real, and are SO encouraging!” – D.D., California

“That was very helpful! Thanks, you two 🙂 ” – R.P., Los Angeles, CA

”I enjoy your laser sharp humor as well as succinct comments and great insights. Always inspirational and instructive.” – C. D., Washington

7 Copy Writing Mistakes That Are Costing You Money
(and how to fix them WITHOUT having to hire an expensive copywriter)

with Small Business Experts

Wes Schaeffer & Samantha Bennett

—–> Watch or download the free preview event here
: http://bit.ly/WRNVIP2

You can listen online AND you can download the MP3.

I’ve been in the trenches & learned a lot about small business marketing in the past bunch of years and I’m thrilled to have this chance to share my insights with you.


But if they never hear about it, they can’t benefit from it, right?

Please join me & my pal Wes on this Really Useful Webinar


—–> Watch or download the free preview event here
: http://bit.ly/WRNVIP2


And please let me know how things are going with you – you know I love to hear from you!


P.S. And yes, of course this is a preview event for the Write Right Now VIP workshop – but it’s not a pitch-fest – you know I hate that, too. This is TONS of useful content, tailored just for you. In fact, if you want to check out what the Write Right Now VIP workshop is all about, you can go here: http://writerightnowvip.com/info/

If you have an intuition that the full Write Right Now VIP workshop is going to be right for you, then sign up ASAP and you can save yourself a PILE OF MONEY. (Like $500…) so take a look: http://writerightnowvip.com/info/
- SSB.

So You Wanna Write A Book? (with Lisa Tener)

So You Wanna Write A Book? (with Lisa Tener)

WOW – I have never done a free call where so many people had so many questions about book writing, publishing and marketing…clearly, this is HOT : ) And while the wonderful Book Coach Lisa Tener (www.LisaTener.com) and I tried to answer as many questions as we could in the 60-minute call, we wanted to see if we could cover even more ground… So for this week, Lisa & I will be answering questions on her Facebook page: https://www.facebook.com/BringYourBookToLife?sk=wall#!/BringYourBookToLife (link doesn’t work?  search for, “Lisa Tener: Bring Your Book To Life) Here’s some of the nice feedback we received during the call —

“Awesome teleconference. Thank you. [Samantha] and Lisa are absolutely wonderful; the wisdom you shared fell upon very attentive ears. I am reignited! Thank you again.” – Angela O.

“GREAT call with Samantha Bennett [and Lisa Tener] today about publishing. The call fortified my resolve to get the book out there right now…all of them!” – Anna S.

“Great info in small time frame. Good work!” – Brian L.

Here’s the downloadable recording – let me know what you think! (Click on the player to listen now, or right-click (or for Mac users, “control”-click) and select “Save As” to save the MP3 to your desktop.)