I’ve spent all day emailing out answers the questions that you all submitted in answer to “The question I have about creating a great workshop is…”
And by far the most popular question was: How do I get people to show up? How do I market it?
It’s a great question.
Perhaps THE question.
And…I can’t really answer you.
Because there are different answers depending on your content, target market and personal goals.
It’s some combination of being crystal clear about your ideal client and the transformation they are seeking, and making sure that your title, pricing, images, and marketing materials are consistent with that. But it’s also got to match your personal vibe, and of course the timing and delivery need to be just right.
And, if I can say this without sounding too self-serving: get some support.
Frankly, putting together a workshop that is both meaningful and profitable is both complex and complicated.
Complex, in that it has many moving parts, but most of them can be broken down into steps and accomplished with a bit of good information from a reliable source and old-fashioned elbow grease. That’s the “practical” part that’s fairly easy for me to teach. (And I’m doing 3 “Sam Explains the Technology” bonus calls to walk you through the nitty-gritty stuff about platforms.)
Complicated, in that it involves humans, and all of our wackadoodle human behavior. So we need to harness your imagination, your insights, your intuition and your plain good sense to create something that’s never been done before. That’s the “creative” part that requires a bit of a leap of faith on your part, but is also the most fun.
So it’s a lot of moving parts, and it’s a bit scary and mostly exhilarating and it’s exactly the reason I created the Turn Your Wisdom Into Workshops course that starts next week, and I’d love to work with you.
If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.
P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
—–> Click here now to view the replay
