1. You would love to reach people all over the world.
Why limit your work to the people who are available to show up at your selected date, time and location?
When you teach online, you get to work with to a whole world full of wonderful people who are eager to learn what you have to offer. I’ve had students from all over the US, plus Peru, Israel, Switzerland, South Africa, New Zealand, Australia, Hong Kong, Chile and all over the UK.
PRO TIP: If you schedule your classes for 12noon PT / 3pm ET/ 8pm GMT / 7am+1day AEDT, that covers most of the English-speaking world. Remember to check for daylight savings time, and use https://www.worldtimebuddy.com/ to double check time zones.
2. You would like to sell the recordings of your classes.
Now we all know that there isn’t really any such thing as totally “passive” income. Everything requires some work to set up and maintain. Everything. (And anyone who tells you otherwise is lying.)
But on-demand courses are more popular than ever. A recent report from Renub Research suggests that the online education industry will reach $350 billion, worldwide, by 2025. That’s some tall cake.
Wouldn’t it be nice to wake up in the morning and see a notification that someone has bought your course and started watching it? Particularly for your “foundational” courses, a moderately-priced on-demand course can be a terrific income stream, and a great first step on your customer’s journey.
Plus it feels great to know that your work is getting out there and really helping people.
PRO TIP: You’ll need to spend some money on some kind of automated system to process payments and deliver the recordings. Fortunately, there are a lot of them out there. The space is changing so rapidly and there are new systems coming out all the time – so ask some other online trainers you trust and then see which system works best for you and your budget.
3. You’ve been thinking about it for long enough, ammiright?
When an idea takes up permanent residence in your mind, that’s a good sign. In fact, for most of us, it’s the only sign.
You don’t have to be an “expert” – you just have to be willing to authentically share what you know with the people who need it. Think about reaching back to folks who are 10 steps behind you. You don’t need to know everything, you just need to be able to get them from where they are to where you are. Make sense?
So quit waiting for the perfect time, and start taking some inspired right action right now.
PRO TIP: Here’s a great first step – check out my free online, on-demand training, 24 Painful Mistakes to Avoid When Creating A Workshop Online (That I Learned the Hard Way)
