Does that sentence confuse you?
I think some people think that if money is involved, kindness isn’t.
But that’s not true.
Give these 5 statements and quick read and see how many of them are true for you:
- I would rather shop where the staff makes me feel welcome.
- I am loyal to my hair stylist, housekeeper, improv teacher, shoe repair guy and other service providers, partly because they are such kind people.
- I love to refer my kindhearted friends to kindhearted service providers.
- I love it when a shopkeeper greets me by name, and when the server brings me water with no ice because he remembers that’s how I like it.
- I like it when businesses send me special coupons for being a good customer, or for my birthday.
Right? Me, too. Good.
Now — let’s revisit these with this question in mind:
If you are a small business owner, how many of those “kindness strategies” are you putting into action?
1) I would rather shop where the staff makes me feel welcome.
Do you have a way to greet new people and make them feel seen, heard and welcomed? (This is important in a bricks-and-mortar location, of course, but it is also important in your website, your emails and your social media interactions.)
Do you have a way to guarantee that all of your interactions with your clients – as well as those of your staff and team – are grounded in kindness? Do you have templates? A process? Clear guidelines for client interaction?
3) I love to refer my kindhearted friends to kindhearted service providers.
Do you have a way to collect referrals from satisfied clients? Do you have a way to follow up with those referrals so they don’t slip through the cracks?
Do you have a way to keep track of your clients’ preferences and interests? Do you have a way to let them know that they are not just a faceless number, but rather a valued member of your community?
5) I like it when businesses send me a special coupons for being a good customer, or for my birthday.Do you reward the loyalty of your longtime customers by offering them a special something every once in a while?I think you would love to be able to put your kindness into action in this way.And I bet it would make you a bunch of cabbage, too.So…if we took a day to create a customized, personalized plan designed especially for you and your business, complete with built-in “work time” so you actually got the thing done — I know that you could EASILY start to bring in an extra $2000/month or more.(Not with the “kindness strategy” alone, of course — that’s just an example 🙂
One-Day Online Intensive with Sam Bennett
Sunday May 22 @ 10am – 5pm Pacific Time
check your time zone: www.WorldTimeBuddy.com
You will actually GET THE WORK DONE as class includes both teaching time and implementation time.
Discover how to:
– Patch the Holes In Your Profit Bucket
– Double Your Sales the Easy Way
– Break Through Your Invisible Income Ceiling
– Pay Yourself First (for real – not just in theory)
– Discover How YOUR Values Can Super-Charge Your Business
Plus you get:
1) One private follow-up session
2) One group follow-up session
3) A FREE ticket to “The Big Yes: How To Overcome Procrastination, Perfectionism and Self-Doubt and Make $10,000 (or More!) from Your Creativity” ($799 value), July 22-24 at the Westin LAX in Los Angeles, CA.
Go fill out the application questionnaire, even if you know that you do NOT want to do this workshop, simply because answering the questions will be illuminating for you.
And here is a new PDF I made for you of The Organized Artist Company’s values in case you want to use it to inspire your own work.
Just click on the image or go to this link to download: http://sambennett.wpengine.com/values.
You do not have to decide right now if this workshop is right for you —
P.S. I would love it if you wanted to share this with a friend — after all, your friends are the grooviest and they deserve this opportunity, too.