Why I Get Mushy About Infusioncon

Well, first of all let me say that I am the last person on earth one would expect to be in love with a software company’s annual conference.  But Infusioncon changed me.

Please note: I have no business or marketing background, no training in computers or software.  But back in 2009 when started working for myself full time, I found Infusionsoft, and it’s been true love ever since.

First, let me tell you what Infusionsoft is: it’s an all-in-one system whereby you can send emails, track who opens and clicks on those emails and also sell people stuff.  It’s like having a way to send nice emails, an extra-detailed address book that remembers everything a person has ever done and a shopping cart system to sell your stuff — all in one.

It’s a huge, beautiful machine.

Now, back to that conference . . .

Back in 2010, I attended my first Infusioncon, slightly shocked to be honored as an Ultimate Marketer Finalist.  I presented the story of my business in front of a thousand people.  I wrote Ode to the Entrepreneur for them and they gave me a standing ovation.  You can see it on the tape here: the proof that poetry and business can make great bedfellows.

That Infusioncon was the first time I ever really embraced my new identity as a business person, and I was able to do it easily because Infusioncon is a convention of THE NICEST PEOPLE IN THE WORLD.  The CEO, the management, the tech support staff… unnervingly kind, every last one of them.  Even their customers are crazy-nice.  Which is why it’s so fun to hang out with them all once a year.


Really, you must go.


This year it’s March 27-29 at the swanky Westin Kierland Resort & Spa.  Your brain will melt (in a good way) from all the information and ideas – there’s a ton of expert sessions & trainings and this year my hero David Allen is speaking and – wait for it – so is Daymond John from Shark Tank, the world’s greatest television show.

I love them so much that I’ve become an Infusionsoft Certified Consultant (do I look smarter?) and I am proud to represent them, especially to the creatives, iconoclasts, writers, artists, performers, poets, teachers, geniuses, weirdos and wild bunch-ers who make up my community and might not otherwise hear about this stuff.

So if you’re interested in learning about Infusionsoft, check out the demo and see if it’s right for you:
(you bet that’s an affiliate link – I’m a Certified Consultant for heaven’s sake.)

And if you want to learn more about small business sales & marketing in three days than most people learn in a lifetime, check out Infusioncon: http://2013.infusioncon.com/


Anyway, that’s my love letter.

Join me at Infusioncon 2013, won’t you?

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