NOTE: I wrote this in honor of Infusionsoft (the world’s best email marketing, database management and shopping cart system) and Infusionsoft Users everywhere as a “Thank You” for being so generous and supportive and for knowing that there’s always room at the table for one more.

 

Ode To The Small Business Practitioner, or, Oh, You American Dreamer

 

And as you stand there

Wondering

About your Search Engine Optimization and

Curious if this new Seminar might really be of some help and

Kicking Yourself A Little for all the Work that is piling up as we speak

 

Let us now praise you.

 

You, the Wondering, the Curious, the Kicking Yourself A Little.

You, the Founder, President, CEO, Chief Cook and Bottle Washer who WILL

Double your sales this year.

You, the American Dreamer.

 

You are made of stern stuff.

 

You hopped off the Merry-Go-Round

(or maybe you were pushed)

 

And now you live in this New World of

Checking Google Analytics and

Waking up with a Great Idea at 4am and

Telling your family: Yes, I’ll be right there – I just have to do this

One

Quick

Thing.

 

And while you may grimace when you hear your friends say,

“Wow, it must be great to work in your pajamas” and

“Wow, it must be so great to be your own boss” and

“Wow, are you lucky!”

 

It’s true.

 

It is great to work in your pajamas and

Be your own boss and

Yes

You are lucky.

 

Lucky to be here now in this time of Unprecedented Opportunity.

Lucky to have this passion for Your Work.

 

And even though you might start making

Hysterical Hyena-like Sounds the next time some Pessimist mutters, “Well, in this Economy…” and even though

The Loneliness of being The Boss can sometimes be a hot, shimmering desert of aching solitude and

Even though

Even though

Even though…

 

You wouldn’t have it any other way because

Now you know what you did not know before.

Now you know:

Always. Back. Up.

 

And now you know:

Always have someone proofread, especially the dates and the phone numbers.

 

And now you know:

Always test all the Action Links

(And don’t just hit the “send test” button because I think that sends from a different server so you need to actually create a “find people” test list made up of dummy addresses that you set up in Yahoo and Gmail and your own webmail and, if you have to, even AOL, so you can see what people are actually getting in both HTML and Text-Only – trust me, it’s totally worth the hassle.)

 

And now you know:

Always trust your instincts.  Always.

 

Because it is your instincts that have

Brought you this far and

It is your instincts that will

See you safe home.

 

So dream on, you Gladiators of the Kitchen Table.

And as soon as you can figure out

What the hell API integration actually is,

I have no doubt that you will do it.

 

You are living The Dream.

You are living Our Dream.

Long live this Vibrant, Gritty, Hard-Fought, Hard-Won, Capricious, Eclectic, Heart-Pounding, Soul-Stirring, Headache-Inducing, Detail-Oriented, Incessant, Unstoppable, Terrifying, Tantalizing,

Who-Needs-A-Penthouse-Of-Chrome-And-Glass-

When-Dad’s-Old-Chevy-Runs-Just-Great?

Why-Don’t-They-Teach-This-Stuff-In-School?

Jump-On-In-The-Water’s-Fine and

I’m-Sure-Next-Quarter-Will-Be-Better and this is

So-Much-Harder-Than-I-Could-Have-Thought

So-Much-Better-Than-I-Ever-Could-Have-Imagined

Heartfelt

(Bloodied But Unbowed)

American Dream.

 

 

© Samantha Bennett 2010

By The Way, You Look Really Great Today