Do you know what the single most important thing is in business?

It’s the same “most important” thing in family, in health and in life.


Your success is almost 100% determined by the quality and quantity of your relationships. If you have good relationships, you can overcome any setback, you can conquer any problem and you can grow faster than you ever thought possible.

As we take this 12-part look at the marketing and business strategies that my friends and I are using, we’ve gotten to one of my favorites: simple partnerships.

So let’s look at a favorite method I’ve created for myself around partnerships:

The Smart Strategy

There are three ways I could better use these Expert Calls, making them more to my advantage.

(Can you guess what they are?)

1) BETTER LIST-BUILDING: I could ask my guests to promote the call to their list, too. That way we would BOTH get some list-building benefit.

2) REUSE THE CONTENT: I could re-package the interviews as a series. I could offer them as “Best of…” recordings, or even repackage them as a podcast.

3) TIT-FOR-TAT: I could ask for something in return. I could ask for my experts to do an interview with me to their list at a later time, or to do an affiliate mailing for me.

But as it is, I’d rather leave this particular series “pure” – it makes it more fun for me, and honestly, I don’t need for it to grow my list or make me more money right now. I may rethink this in the future, but for right now, it’s just a joy.

Idea You Could Borrow for Yourself

I can think of a few different ideas you could borrow from this strategy:

1) Give your prospects an opportunity to describe their problems and questions in their own words. That kind of market research is indispensable.

2) Start your own interview series. And don’t be afraid to ask “big names” – you’d be surprised how willing people are to be interviewed, especially when it doesn’t come with the provisos of a summit.

3) Take a look at the caliber of your professional relationships. Are you hanging out with “better tennis players”? If not, make it a top priority to seek out a program, organization or society that contains the kind of people you’d like to emulate.

Let me know what you come up with, OK?



P.S. I am proud to be a friend, colleague, student, Big Fan and affiliate for many of the teachers, writers and healers I’m discussing in this email series. I trust that you will trust your intuition, do your own research and only get involved in things that are right for you. Good? Good. Thanks. – S.

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