Quit second-guessing yourself already.

Your first idea is fine. Even if you think it’s kind of dumb. Probably even ESPECIALLY if you think it’s kind of dumb.

And if turns out that your first thought isn’t so hot after all, you’ll find out: FROM OTHER PEOPLE. That’s right – you don’t get to decide if it’s good based on some weird standard inside your head; you let the marketplace decide for themselves if it’s good for them.

And if it isn’t, you’ll fix it…because that’s just how you roll.