Alright, let’s cut the fluff, shall we? You’re not writing. I know, I know, life. But let’s be real, “life” is just a fancy word for “excuses,” right?

I sent out a little email, poked the bear a bit, asked why you’re not spending 15 minutes a day on that thing you’re supposed to be doing. And oh boy, did the excuses roll in. Perfectionism? Imposter syndrome? Too busy? Honey, please. We’ve all got those gremlins chattering in our ears.

I started writing a long, drawn-out email, addressing each one of your “concerns” (a.k.a. roadblocks you’ve built for yourself). But then I thought, “Sam, you’re smarter than this. They know.”

Here’s the truth bomb: You’re not writing because you’re resisting change.

Yep, I said it. You’re comfortable in your rut. You’re cozy in your excuses. It’s safe there. But safe doesn’t get books written, does it?

Look, I get it. Change is scary. It’s like wearing mismatched socks in public – you think everyone’s staring, but mostly, they’re just wondering why you’re so worried about socks.

But here’s the thing: If you want a different result, you gotta do something different. And that something is probably writing for 15 minutes a day.

Enter the Super Secret Book Writing Club. (Yes, it’s a bit dramatic, but so is writing a book.)

It’s not magic. It’s not a fairy godmother waving a wand and poof! You’re a published author. (Though, wouldn’t that be nice?) It’s:

• Fun and serious: We laugh, we cry, we get stuff done.
• Simple but not easy: 15 minutes is simple. Doing it consistently? Not so much.
• A solo effort done with a group: You write your book, but you’re not alone.
• Accountability and a kick in the pants: Because sometimes, you need someone to say, “Write the damn book.”

I’ve helped countless writers, and I can help you. I’m not saying it’ll be a walk in the park, but it will be worth it.

Imagine this: Labor Day rolls around, and someone asks what you did this summer. You get to say, with a casual flick of the hair, “Oh, I wrote a book.” #hairtosshairtoss, people.

Don’t believe me? Here’s what some of my peeps are saying:

• “Thank you for your brilliance and spirit as I moved through writing my first book. It has gotten stellar reviews.” – Sherry Williams
• “Sam offers a great combination of no-B.S. nuts & bolts (let’s get this DONE!) and warm, compassionate and insightful coaching.” – Michelle Haner
• “You’ve been so much more than a coach; you’re a creative thought partner who’s always in my corner cheering me on.” – Diane Reed

Want a taste?

Reply to this post and I’ll send you a link to the first session, on me. No pressure, just a chance to see if it’s your jam.

Bottom line: The world needs your story. Stop hiding it. Stop making excuses. And start writing.

And just so you know, you look great today. Now go write.

Alright, friends! I have some exciting news to share, and honestly, I’m bursting at the seams to tell you all about it. I’ve completely revamped my Super Secret Book Writing Club, and I’m beyond thrilled with the changes.

Let’s cut to the chase: I’ve listened to your feedback, and I’ve made some significant adjustments to make this experience even better for you.

What’s New and Improved?

• Drastically Reduced Tuition: Yes, you read that right! My team thinks I’ve lost my mind, but I’ve found a way to make the program significantly more accessible. I believe everyone deserves the chance to share their story, and I’m committed to making that happen.
• Six Months of Hands-On Guidance: We’re extending the program to a full six months! This means more time to develop your book, refine your writing, and ensure you have a polished manuscript ready by Labor Day. We’ll have ample time to collaborate and craft something truly exceptional.
• Exciting New Bonuses: I’ve added some fantastic new bonuses, including a game-changing module on “how to make money from your book before it’s even published.” Imagine generating income before your book even hits the shelves.

Why the Change?

Since 2001, I’ve been passionate about helping people bring their stories to life. I’ve worked with thousands of happy clients, generated millions in revenue, and authored three best-selling books. I’ve learned a lot along the way, and I’m eager to share my knowledge with you.

2025 feels like a year for us to work together, to get:

• Your voice
• Your wisdom
• Your story

Out into the world, in a way that feels:

• Easy
• 15-minute-a-day manageable
• Joyful

Because, let’s face it, new stories are what change the world.

The World Needs Your Words.

This year is unique, and I felt it was crucial to adjust the pricing and timing to make this opportunity more accessible. I want to tempt you into finally writing the book you’ve always dreamed of. And, as my own boss, I have the freedom to pivot and make changes as I see fit. Just like you will when writing your own book.

What Do You Think?

I’d love to hear your thoughts on these changes. Are you more inclined to join me now? Do you have any questions? Don’t hesitate to reply to this post and let me know. I’m here to help you every step of the way.

Let’s make 2025 the year you finally write your book!

Years ago, my friend enrolled her young son in surfing lessons. Picture this: a long, hot drive to the beach, the anticipation of catching waves, and then… a flat refusal to even dip a toe in the water. My friend, understandably frustrated, asked him a simple question: “What would need to happen for you to start this surfing lesson?”

His answer? “I guess I would just need to decide. I would need to decide to do it.”

Genius, right?

That’s the same truth that applies to your book. All that “faffing around,” all those excuses, all that stalling? It boils down to one thing: you need to decide.

• You need to decide that your insecurities won’t dictate your path.
• You need to decide that your delusions of self-sufficiency are holding you back. (“I can do it myself” is a lie smart people tell themselves to stay stuck.)
• You need to decide that investing in yourself always pays off, often tenfold.
• You need to decide that mentorship is rocket fuel for your creativity.
• You need to decide that community fuels productivity.
• You need to decide that by [Your Target Date – in the email, Labor Day], you’ll have a book you’re proud of.

I’ve had the privilege of guiding over 100 writers, from first-timers to seasoned authors, from twenty-somethings to octogenarians. Some weren’t even sure they wanted to write a book, but they felt a calling. A summons.

Are you feeling that call? That summons?

When you delay your dream, you deny your dream.

Decide.

Watch as the miracles start rolling in, like waves crashing on the shore.

(Remember how that always happens? Yeah. It’s cool.)

The Power of “Decide”

The word “decide” comes from the Latin “decidere,” meaning “to cut off.” Like “homicide” or “patricide.” It means to end the debate within yourself, to cut off alternative courses of action. To commit to an irrevocable path.

But here’s the kicker: not deciding is also a decision.

#micdrop

Hear from Those Who Decided:

• “Thank you for your brilliance and spirit as I moved through writing my first book. It has gotten stellar reviews.” – Sherry Williams
• “Yes, thanks to Sam, I have a book proposal and an outline. The accountability and community of the group kept me moving forward.” – Michelle Haner
• “Sam – Well, I did it, and you helped. I just sent my query, book proposal, and manuscript for review. You’ve been so much more than a coach.” – Diane Reed

Your Time is Now.

The world needs your story.

P.S. By the way, you look really great today.