How are you enjoying this “backstage” tour through the world of email and personal development? Are you having as much fun as I am, taking a look at the business-building methods that some of my best friends and favorite teachers are using, so you can not only benefit from all their fabulous freebies, but you can also start to develop a vision for your own marketing? I hope so.

So today’s featured entrepreneur is a close friend and one of my favorite people:

SARK (Susan Ariel Rainbow Kennedy) and her Succulent Wild Business Summit

SARK is gathering creative geniuses, healers, coaches, and world changers to change the world of business and bring more love and light into the world. Discover how to change the world while making a great living: https://www.facebook.com/PlanetSARK/?ref=233

SARK’s Unique Style

You probably don’t need me to describe SARK’s immensely popular, playful style, but if you’re not sure who she is, just check out her Facebook page and you’ll get the idea.

I once referred to SARK’s style as “aggressively whimsical.” She liked that : )

She’s been in business forever, and has been hugely successful selling both products (posters, blankets, etc) and courses. Oh, yeah – and she’s written 17 books.

So now SARK is offering something a little different – entrepreneurial coaching for creatives.
I’m so glad she’s sharing her deep wisdom from her years of experience as a business owner and artist. She’s naturally anti-authoritarian and she’s allergic to anything that isn’t 100% truthful, so you know she’ll give you the straight dope.

SARK’s Smart Strategy

SARK is taking advantage of the Facebook Live feature to offer 7 days of free teaching. During that training, she’ll encourage interested people to book a one-on-one call and from there, if it’s right for all concerned, she’ll invite them into her high-end coaching program.

What’s Facebook Live, you ask?

FB Live allows you to broadcast a live video feed for up to 90 minutes. And just like a post, people can Like, Comment and “blow kisses” to you as you air. Once you’re done, your video stays on your page, just like any other video you might post.

It’s very simple: You just log in to Facebook using your phone, go to your profile page and rather than writing a post, you hit the “live” icon. (You can’t do this on your computer – it has to be on your phone.) There’s a little bit of easy set-up (here’s a step-by-step how-to: https://blog.hubspot.com/marketing/facebook-live-guide) and then BOOM – you’re a star.

You can then repost the video to YouTube, Vimeo or your own website. Here’s a easy how-to: http://www.socialmediaexaminer.com/how-to-repurpose-your-facebook-live-videos/

The great thing about this is that you can get quite a lot of viewers both during and after you record, and it’s fun to have your own instant tv show. It’s great for spreading the word about what you’re up to, building community and interacting with your fans.

I’ve only done it once or twice myself, and I liked it a lot. I probably wouldn’t try to sell anything directly during a FB Live, though – but I think it’s great for making free offers or, as SARK is doing, inviting people to a strategy call.

Idea You Could Borrow for Yourself

The average American spends almost an hour a day on Facebook – slightly terrifying, but true – so why shouldn’t they spend some of that time soaking up your fabulousness?

And so many of you have such an advantage here because, let’s face it, most people are kind of boring. But YOU, my little cabbage, are anything but boring. So I’d urge you to be brave and try it out.

Video is far and away the most effective means of online marketing. When people can see into your eyes, feel your passion and authenticity and also interact with you – there’s nothing better for building credibility and fans.

Let me know what you come up with, OK?

Yours,

Sam