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Are you as exhausted by internet marketing hype as I am?
Honestly – if I get one more email promising to show me how it’s so easy to get tons of traffic from Facebook or how to outfox Google or how to organize a three-day webinar that will brainwash attendees into buying everything that’s on offer….
I know we all need to make a living. Me, especially. And the good news is that while there is a lot of strained overselling going on, a lot of the information out there is terrific.
There are a lot of really wonderful, smart, good-hearted people sharing deeply valuable information – some for free, some charge, some charge a LOT.
But the fact of the matter is that building a business – any business – is dang hard work.
And being self-employed is a nonstop challenge with a near-vertical learning curve.
So let’s be fair but firm: if you want to learn how to grow your business, you should hook up with the right people and learn from them.
That’s not an overstatement. Amy’s been one of my closest friends and advisers for over 15 years, and she has blazed the trail for me this whole time. Seriously – she does stuff and then I just copy her.
Amy is offering a brand-new teleseminar that is dedicated to busting open the myths about internet marketing and telling YOU the TRUTH that you need to know. Amy’s hilarious and sunshine-y and smart, and she’s partnered with two of the savviest female entrepreneurs I’ve ever known, the dynamic Christine Arylo and the genius-nutty-professor of copy writing, Michelle P-W.
Register and not only can you attend live or via streaming audio on the web, you will also get the recording PLUS you get immediate access to great new videos that break open three common misconceptions and pose really interesting questions for you to answer.
(And yes, of course I’m a Big Fan and an affiliate for this program – for heaven’s sake, the woman is one of my best friends! And you know Amy & I were promoting each other’s stuff way before either of us had ever heard of an affiliate program and I don’t imagine we’ll quit doing it any time soon.)
Here’s to your authentic success story!
P.S. Seriously – do yourself a favor and sign up for this free event so that you can break free of the Big Fat Lies about internet marketing and build a business based on the TRUTH: http://bit.ly/iEoQve – xoox Sam.
Dear Sam,
I have a million ideas in my head and I get excited every time I think of another one. I want to act on that idea right away and then I have half-finished projects.
A lot of them do come to fruition and that’s exciting and I’d like to make more of them a reality. I’m loving the mind – mapping. I’m only on Session 2.
Every time I touch into in your work, I get energized and inspired, so maybe some of these tools will help.
Blessings & Love,
Beth
Beth McKinnon, CPCC
NowBeth Empowerment Coaching
www.nowbeth.com
Dear Beth,
Thank you so much for writing! I think this issue of FOCUS is huge for people – it’s been coming up a lot lately – so I think you speak for many with this question. Thanks for letting me adapt it for this post.
OK, first of all – make sure you’re writing all your good ideas down as soon as they come to you. Keep them in a file or notebook labeled “Pure Fabulousness” or “Genius!” or “Beth’s Brilliant Ideas” or something fun like that.
Writing them down will help keep them from just bonging around your head taking up valuable real estate and will also lessen any anxiety you may have around them.
Also, I would start to revel in your plethora of ideas. Rather than categorize yourself as someone who’s often distracting herself, think of yourself as a non-stop genius idea factory. Of COURSE you have a million ideas – that’s just how you roll.
And you can feel confident that not every single idea needs to be acted upon. Certainly not right away, anyway. And certainly not by you alone.
We’ll be working with some more prioritizing tools in the coming weeks of Get It Done Workshop, but for now, maybe creating a short list of questions to ask yourself before embarking on a new project might be useful.
You’ll come up with your own, of course, but here are a few I thought of:
1) How much time do I estimate this project might take?
2) What’s the budget for this project?
3) What do I expect to get from accomplishing this project?
4) Am I the right person to execute this project?
5) Is now the right time for this project?
I’m so glad the course is benefiting you – please stay in touch and let me know what happens!
Yours,
Sam.
“Oh, I HATE change!” she said.
And she shook her head and she closed her eyes and shuddered again. “Hate it!”
“Really?” I said, “Because change sure loves you.”
Change loves you. Look at how change is always present in your life, swirling around you and taking you in new directions. Change wants you to notice what’s happening right now. Change points out the infinite possibilities in each new moment.
Change wants to keep you from dwelling in the past (which is a dream) and from fretting about the future (also a dream) and keep you right here, in the gift of the present moment.
And the present moment is our one big chance to create something new. Our ability to make something out of apparent nothingness is miraculous. But it is only possible thanks to change.
And change is so forgiving. If we miss our chance to change a minute ago, here change is again, fresh as ever. Sometimes change shows off with a fabulous sunset or a look from a stranger across a crowded room or a big, unmistakable transition like a birth or a death, but mostly change just dwells right here with us in each heartbeat.
Feel that? Each breath is change. Each meal, each step, each smile – we are ever-transforming. Things may feel the same, but it’s an illusion, like gazing at a stream or a waterfall, which appears static but is actually nothing but movement.
So: with us all the time…located in the present moment…contains infinite possibilities…forgiving…eternal…generative, creative…omnipresent…
Change is not just good: change is God.
Let me say that another way —
Change is not just good: change is the presence of the Divine.
Now, I don’t believe that the Divine cares how you feel about It. The Divine just keeps being the Divine whether you believe or don’t believe, notice or don’t notice, call It by one name or another name or don’t call on It at all.
But I find my life goes more smoothly when I cooperate. And when I quit trying to have control over that which I clearly have no control. Much like arguing with gravity, hating change is rather a futile effort. Better, maybe, to allow the laws of gravity to support you, and to allow the laws of change to enlighten you and to reveal more love to you, so that you may be in closer relationship with the Divinity of every beautiful, fleeting moment.
Consider the art of Selective Neglect.
We know we’re not going to get everything done today that we would like to get done.
We know that we’re probably not going to get it done tomorrow, either.
So rather than walking around feeling bad about all the stuff we know we’re not going to get to, let’s do some strategic thinking about “the list” itself.
We’ve discussed before the the idea of moving your highest-income producing activities to the top of the list (http://sambennett.wpengine.com/?s=highest+income+producing+activities) and I still find that to be a useful tactic.
But what about eliminating some of the non-income producing activities entirely? (I know – there goes your chances for being crowned Queen Perfectly Doing Everything…)
Seriously – what could just go? And I don’t just mean delegate, I mean eliminate.
For example:
– Alison has an online grocery delivery service do the bulk of her weekly food shopping. Yes, this deprives her of the opportunity to squeeze her own melons, so to speak, but it saves this working mother at least 2 hours a week of parking, shopping and schlepping.
– Nancy quit Facebook. Cold turkey. Probably gained her an extra 6-9 hours per week.
– Jessica quit her church choir. “I loved the singing,” she said, “But I was not loving the 2-hour rehearsal each Thursday night. Being home with my family instead means we’ve started a weekly game night – Bananagrams! – and now in church on Sundays I get to just relax and enjoy church.” So she gained two hours plus not having to be there early on Sunday – probably three hours a week.
– I put my husband in charge of all national and international events. I do skim the front section of the newspaper each day with one eye half-closed, just to stay abreast of the general news trends. But I realized that don’t really want to take the time to learn all the details. Plus, I find the details depressing. But my husband reads everything cover to cover and is well-informed about almost everything and so, when I find myself wondering about what’s actually going on in Tunisia, I just ask him. It’s very refreshing to remain deliberately under-informed in this world of the non-stop news cycle. How much time do I save? Maybe ten minutes a day plus a whole lot of brain space.
– David sent out a hilarious post-holiday email to his family and friends saying something to the effect of, “Dear Ones, A better father would probably be able to get his kids to write thank-you notes. But I’m not that guy. So please accept this generic email as a sign of our sincerest thanks for the gift/card/well-wishes you sent/made/delivered. We really like/appreciate/use it a lot. We love you. Sincerely…” This single dad’s big savings was in deciding to quit nagging his kids. Again, some gain in time, probably, the bigger gain was in his newly-peaceful approach toward his kids.
So what could you just give up on?
HINTS:
1) Look in the areas of your life where there are a lot of “shoulds” going on in your head.
2) Be willing to sacrifice some pleasure for a greater good. All of the activities above were at least somewhat pleasurable – Alison loves food and cooking, Nancy loved Facebook, Jessica loved her choir, I love being well-read and David loves having polite kids. But what if the gain in time or peace of mind is greater than the pleasure factor?
3) Is the gain in time or peace of mind greater than the ego gratification? (This is a biggie – so be gentle but firm with yourself in your answer to this one.) After all, it can feel pretty good to know that, “you did everything yourself, ” or that “you stay connected online,” or that “you sing,” “you’re informed,” “you appear to have perfect kids.” Your ego could take quite a hit, here. But there is great freedom in stepping down off the moral high ground.
4) I would not eliminate anything in the arena of personal care. The time you spend working out, meditating and getting your hair cut is a valuable investment in your appearance and your self-respect. Clearly, this is just my big ol’ opinion (and I suppose if you’re spending an hour blow-drying your hair every morning or two hours a week at the manicurist keeping up your elaborate acrylics, you could consider an adjustment there…) but I really want you to keep your self feeling good and looking current. Not necessarily dressed in cutting-edge fashion, but in a style that is neat, clean, well-fitted to your lifestyle and, you know, from this decade.
5) Try it before you decide. Consider eliminating something for a week or a month before you cut it out entirely. After all, if you really miss it, you can always go back to it.
So, what will you selectively neglect today?
Here’s an email I got recently that I thought might speak to you:
Hello Dear Samantha,
I listened to the recording of the Procrastination tele-seminar last night, woke up this morning and walked straight to the bathroom to pee, but before I brushed my teeth or put clothes on or anything, I went to the cold downstairs and worked on my original music for 15 minutes and really got something good accomplished! (run-on sentence intended)
Here’s my question – I actually have not just original music, but also music for hire, taxes, and de-cluttering all weighing on me.
The idea of spending 15 minutes on each shuts me down. How do I choose what to do? How do I juggle these different boulders? The music for hire is what I need to LIVE off of so I can do my original music, and I haven’t done it since June, when I got the project. Now my head is spinning.
Do you have an idea?
I love your attitude and perspective,
Nedi
NEDIsings.com.
And here’s what I wrote back:
Hi Nedi –
Hooray! Hooray for you! Great work jumping into your original music – fuzzy teeth and all 🙂 Feels so good, doesn’t it?
I can think of a number of suggestions for you –
1) Just stick with working on your original music every day for a month or two until you reach a natural stopping point, then transition to another “daily” project.
2) Make a few lists of a bunch of different 15-minute tasks for each of your projects and each morning just pick one task that feels good (it’s crazy how much progress you can make with this technique).
3) Assign each project a day: Monday for original music, Tuesday for taxes, Wednesday can be a “free choice” day, then Thursday for music for hire, etc.
Experiment until you find a system that really works for you – remember, there’s no right way to succeed, there’s just YOUR way. You’ve got some great momentum going, so stick with it, OK? And don’t forget to reward yourself for doing such good work.
And please let me know how it goes.
Yours,
Sam.
The Get It Done Teleclass
(it’s like a big weekly conference call and it’s recorded so you can listen anytime) starts this Thursday, Jan. 27th and if you want to:
– finish your project
– use your deep creativity
– share and get support from a like-minded community and ME!
Then go here to learn more about The Get It Done Teleclass
: www.GetItDoneTeleclass.com/winter
By the way — The free Procrastination Is Genius In Disguise call was so much fun for me and the demand for this material has been so great that I’m offering it AGAIN on Wed. 1/26 at 9:45am (PT). You can register for the free call here: www.GetItDoneTeleclass.com – Tell your friends!
P.S. The Get It Done Teleclass comes with a money-back guarantee: if you don’t love it, I’ll cheerfully give you 100% of your money back, no questions asked. So if you’re thinking about it, go ahead and DO it! You know I’d love to work with you. Learn more here: www.GetItDoneTeleclass.com/winter xoxoxo SSB.
I’ve started to look at my to-do lists (although you know I like to call them “could-do” lists because to-do feels a bit dictatorial to me and “could do” makes me feel like I’ve got options) with a new lens: money.
Those of you who’ve worked with me are familiar with my Time/Money/Inclination Worksheet, which I use all the time in my actual life and I find invaluable for prioritizing my activities. So this is sort of the the down-and-dirty version for when I’m just roughing out a quickie list. I simply put a “$” next to the items that have to do with income.
Amazing how that little additional piece of information will change the order in which I do things.
Sometimes it will move a pesky task like “Invoice Client” right up to the top of the list. But sometimes it will help me see that something that has nothing whatsoever to do with income, like that letter I want to send to an old friend, is actually much more important to me than anything else and really must be done first.
And sometimes I’m really surprised by how many income-generating items I’ve left to languish, or by how much pressure I’ve been putting on myself to complete something that doesn’t contribute financially to my life at all.
Now, of course money can’t be the only deciding factor – and knowing you it never would be – you are much too soft-hearted for that. But if you’re catching yourself complaining about not having enough money, you might have some fun solving the problem by putting a little more attention on your highest-income producing activities.
