I’ve spent all day emailing out answers the questions that you all submitted in answer to “The question I have about creating a great workshop is…”
And by far the most popular question was: How do I get people to show up? How do I market it?
It’s a great question.
Perhaps THE question.
And…I can’t really answer you.
Because there are different answers depending on your content, target market and personal goals.
It’s some combination of being crystal clear about your ideal client and the transformation they are seeking, and making sure that your title, pricing, images, and marketing materials are consistent with that. But it’s also got to match your personal vibe, and of course the timing and delivery need to be just right.
And, if I can say this without sounding too self-serving: get some support.
Frankly, putting together a workshop that is both meaningful and profitable is both complex and complicated.
Complex, in that it has many moving parts, but most of them can be broken down into steps and accomplished with a bit of good information from a reliable source and old-fashioned elbow grease. That’s the “practical” part that’s fairly easy for me to teach. (And I’m doing 3 “Sam Explains the Technology” bonus calls to walk you through the nitty-gritty stuff about platforms.)
Complicated, in that it involves humans, and all of our wackadoodle human behavior. So we need to harness your imagination, your insights, your intuition and your plain good sense to create something that’s never been done before. That’s the “creative” part that requires a bit of a leap of faith on your part, but is also the most fun.
So it’s a lot of moving parts, and it’s a bit scary and mostly exhilarating and it’s exactly the reason I created the Turn Your Wisdom Into Workshops course that starts next week, and I’d love to work with you.
If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.
P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
—–> Click here now to view the replay
![Thanks Terry’s Fabrics!]()
You know how it is when you work on something for a long time and then it ends up being so much better than you ever could have imagined?
Well, that’s what happened at The Big Big Yes.
The insights and A-HAs and the laughter and the friendship and the food and the tears of joy and recognition…were off the charts.
We had an extraordinary time.
Here are some of the comments (I pulled them off of the 365 Club Facebook page, so they are deliberately without attribution – thanks for understanding)
“It was Ah—–MAZING !!!!!!!!!!!!!!!!”
“What an AMAZING weekend! It has impacted my life in ways I can’t even speak of…”
“Thank you so much for The Big Big Yes! Samantha Bennett, Leonore Tjia, all of my fellow attendees, and the rest of the team were terrific. Through the whole process, my disparate pieces came together at last to form a coherent vision on which I can form a plan and move forward…”
“Gratitude for being here at The Big Big Yes. Surrounded by so many brave and talented people! Finding my own courage to go with ideas that came out of the blue. Excited for a future that I am willing to let unfold…”
Now Accepting Applications for The Creative Genius CEO Program
To keep this great work going, I am starting a new 10-month session of the Creative Genius, CEO Program.
This is a small-group, intensive program with weekly calls and two live retreats designed especially for the creative entrepreneur.
There’s no sales page or website about it — I’ve always just filled this program easily and quietly.
And it’s not for everyone.
I’ll be doing a preview webinar about it next week so you can find out more —
Then you’ll get invited to schedule a zero-obligation 15-minute conversation with us to see if it’s a good fit.
(And truly – it’s JUST a conversation. Nothing sales-y. This is a small program and it’s already half-filled – there’s no room for anyone who’s not a perfect fit, you know?)
Remember: The World Needs Your Art.
My hero, Seth Godin
In fact, I’m so blown sideways by this that I’m just going to give you the link and let you read it for yourself:
http://sethgodin.hugdug.com/youre-not-from-florida
Now please — let’s return Seth’s kindness by liking, sharing, tweeting, plus+ ing, pinning, instagramming, linkedin-ing, forwarding and otherwise shouting this from the rooftops!
(HugDug is Seth’s great new site with a lovely charitable bent and it’s worth getting involved with even if he hadn’t given me a rave review.)
I’m so grateful for Seth’s support and for your help — after all, I can’t very well become an international-bestselling-publishing-sensation-move-over-50-shades all by myself, now can I?
Excuse me, I have to go swoon now.
Ready to get Unstuckified?
Join me for a free, no-obligation webinar —
Get Unstuckified:
Why You’re Procrastinating
On the Important Stuff and
What To Do About It
Saturday, April 6th
11:45am-1:15pm Pacific Time
(you’ll get the downloadable recording, too)
This is a brand-new, grab-a-pen, get-to-work, hands-on webinar designed especially to give you
– clarity on what’s REALLY next for you
– the energy to get the job done swiftly
– genuine enthusiasm for sharing your work
(that’s right – I can make marketing your work feel like the best art project in the whole world – even if you’re once burned or twice shy : )
“I appreciate that your teleseminars aren’t drawn-out commercials. They have valuable content, and that led me to trust you and purchase from you.” -N.S., musician, California
Register for free here to attend live via phone or web plus you’ll get access to the downloadable MP3: https://sambennett.infusionsoft.com/app/form/unstuckified-4-6-13
“Thank you so much for your bright mind, right on information, and your acute knowledge about the artist.” – L., Montreal, Canada
“Wow, Sam – these questions are amazing – I never thought to ask a lot of them and this has the potential to really help me find out what I want – Thank you!” – T., South Africa
“Sam, you need to know this: We can feel the love and affection in your voice, it feels like you are hugging us through all our drama. Thanks for that.” – Tammy
—–> Register for free by clicking here
I can’t wait to talk with you all about this — so please make the time to attend live —
(you know you get SO much more out of these things when you’re there live, right?)
and feel free to email me with any thoughts or questions.
Let’s Get Unstuckified!
Yours,
Sam.
P.S. Please forward this email and share the wealth! After all, I can’t very well orchestrate a world-wide creative revolution all by myself, you know? Thank you – SSB.
—–> Register for free by clicking here
By The Way, You Look Really Great Today
Here's a really fun interview I did with the brilliant Melanie Orndorff – good inspiration both for job-hunters and anyone else looking for a little sunshine: http://www.rockunemployment.com/2010/07/interview-with-sam-bennett/
