There’s one question that almost no one asked.
You could probably predict most of the questions I get asked about creating great workshops:
– How to even get started? (Especially when I’m already so busy!)
– How to figure out how much info is enough? Or if it’s too much?
– How to attract the ideal participants, who will actually show up & pay up?
– How much to charge?
– How to decide which platforms are best for marketing and delivery?
And if you enroll in Turn Your Wisdom Into Workshops, you will ABSOLUTELY get the answers to those questions and a ton more that you haven’t even thought of yet (like…what do you do if someone wants a refund? What do you do when the tech goes on the fritz? How do you collect testimonials? Is it better to teach in person or online? etc.)
But there is one question that only one brave soul wrote in:
“What if no one shows up?”
And I think it is that question that keeps smart, creative people like you from sharing your wisdom.
It’s a plaintive question.
As a child, I actually had one of those birthday parties where no one came. My babysitter and I just sat at the kitchen table with a cake I had made myself, decorated with a sunburst. (It was the ’70s – everything was decorated with a sunburst.) Finally I took myself up to my room and re-read Little House on the Prairie for the thousandth time.
No one wants to visit those feelings of rejection, sorrow and dashed hopes.
But when I started offering workshops, I had to face those feelings square on.
And so will you.
What a wonderful opportunity for spiritual growth!
You will find that the question, “What if no one shows up?” leads directly to some other interesting questions like:
What if everyone shows up?
What if you don’t show up?
What if you do show up?
What if you show up 100% more than you ever have before?
(Oh, look! It’s another wonderful opportunity for spiritual growth!)
And I bet that if you show up, the right amount of perfect other people will, too.
Finally, just to be super-practical about it, even IF no one shows up (and it totally happens – I myself once offered a workshop that got zero enrollment and man, was that a wonderful opportunity for spiritual growth : ) you will still benefit.
Because once you start creating a great workshop, you have AUTOMATICALLY created the framework for:
- your book
- your signature talk
- a high-level coaching program
- a “train-the-trainers” certification or licensing program
- a compelling lead magnet
- media opportunities
- a tribe
And it might ALSO cause you to get your sh*t together around:
- organizing your contacts
- getting new business cards
- updating your website
- figuring out how Facebook ads work
- putting you back in touch with people (it’s amazing who turns up when you start promoting a workshop – I’ve got several former clients and students enrolled in Turn Your Wisdom Into Workshops and I’m so excited to see what they’re up to)
There’s nothing like a nice, big, scary project like creating a workshop to get you to face your demons, stare down your fears and bust right through your procrastination.
Plus you get to share your wisdom, have some fun and make some good money.
Pretty good deal.
So….let me ask again: what if YOU show up?
Enroll in Turn Your Wisdom Into Workshops today and find out.
How would you like to have the power to gather 50 of the top people in your field for a whole weekend by sending just one email?
How quickly could you grow if you were real friends with the biggest movers and shakers in your community?
Would you like to be considered a trusted advisor and authority in your tribe?
And how about if you could do that while still being your own silly, funny, smart, genuine self?
My bestie-best friend, Carol Allen, has managed to do all of the above with ease and grace, and she’s agreed to tell you her never-before shared secrets.
—-> CLICK HERE to join in our free Expert Call and get the recording, too
Free Monthly Expert Call
The Magical Power of The Tribe
with “The Godmother of the Love Mafia” herself, Carol Allen
Tuesday, March 14
12noon PT/3pm ET/7pm GMT/6am+1 day AEDT
In her real life, Carol is one of the world’s foremost Vedic Astrologer and has one of the most successful love/relationship coaching brands in the internet marketing space. Her emails are read avidly by her tens of thousands of eager readers who love her quippy, fun, girlfriend-to-girlfriend style and wise advice.
But in THIS EXPERT CALL, Carol will be revealing to us the secrets of how she became the Godmother of the Love Mafia.
She’s tell us:
– how she’s managed to become best friends with her “competitors”
– how she creates a loyal, loving community of experts who adore helping one another
– how she entices people to drive 90 minutes or more (in LA traffic!) just to be at one of her parties
ALL without being pushy, weird or bossy.
Everyone loves these Monthly Expert Calls because it’s just me and the friends I adore sharing the REAL STORY behind our strategies, successes and gawd-awful failures.
—-> Don’t miss this deep-content insight call with information you’ll not get anywhere else. F’reals.
“The question I have about creating a great workshop is…”
What is the best way to check if people have been able to grasp and apply what you’ve taught?
Great question.
I think some kind of pre- and then post- enrollment quiz or assessment might do the trick.
But there’s another part of the equation: you need to release the idea that you are responsible for what people DO with the material you teach.
Unless it’s something like CPR, where there are actual life-and-death implications to them learning or not learning, or there’s some kind of meaningful certification involved, it is none of your business whether they ever implement what you teach.
This was VERY hard for me to learn.
I always felt like I wanted to make sure that every single person got every last drop of what I had to give.
But that was just my ego talking, you know?
Sometimes it’s an important step on a person’s journey to buy a book and not read it.
And sometimes it’s important for them to enroll in a class and not use it.
And that’s OK.
Here’s what I reckon: you are responsible for setting up the learning environment, for creating a safe container, for giving them the very best and most accurate information, tools and resources to help them, and for providing your best guidance & encouragement along the way.
But you can’t make them pay attention.
And you can’t make them apply themselves.
You can’t make anyone do anything.
(Have you noticed that?)
But you can light the lamp.
And you can share your story.
And you never know….you just might change someone’s life.
P.S. By the way – if you enroll in Turn Your Wisdom Into Workshops and then discover you’re the person who’s not using it, just let us know within 30 days and we’ll cheerfully refund your tuition. No questions asked. And you get to keep the bonuses as our gift.)
Here’s another answer to one of the questions that you all submitted in answer to “The question I have about creating a great workshop is…”
“I wonder how to create an online workshop that’s suitable for many.”
Great question.
And in some ways, it’s actually the wrong question.
Because you need to create a workshop that appeals very strongly to a select, specific group of people.
That’s the only way it will sell.
Consider these:
- “Writing Workshop: Become a Better Writer So You Can Get Ahead In Business”
- “Writing Workshop: How to Write Your Second Novel (When The First One Didn’t Sell That Well)”
- “Writing Workshop: For Teenage Girls Who Want to Write a Killer College Application Essay”
See? Three very different workshops for three very different markets.
If I just said, “Writing Workshop,” no one would sign up, because I haven’t been clear enough about the transformation I promise.
If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.
P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
——–>>> VIEW IT HERE
I’ve spent all day emailing out answers the questions that you all submitted in answer to “The question I have about creating a great workshop is…”
And by far the most popular question was: How do I get people to show up? How do I market it?
It’s a great question.
Perhaps THE question.
And…I can’t really answer you.
Because there are different answers depending on your content, target market and personal goals.
It’s some combination of being crystal clear about your ideal client and the transformation they are seeking, and making sure that your title, pricing, images, and marketing materials are consistent with that. But it’s also got to match your personal vibe, and of course the timing and delivery need to be just right.
And, if I can say this without sounding too self-serving: get some support.
Frankly, putting together a workshop that is both meaningful and profitable is both complex and complicated.
Complex, in that it has many moving parts, but most of them can be broken down into steps and accomplished with a bit of good information from a reliable source and old-fashioned elbow grease. That’s the “practical” part that’s fairly easy for me to teach. (And I’m doing 3 “Sam Explains the Technology” bonus calls to walk you through the nitty-gritty stuff about platforms.)
Complicated, in that it involves humans, and all of our wackadoodle human behavior. So we need to harness your imagination, your insights, your intuition and your plain good sense to create something that’s never been done before. That’s the “creative” part that requires a bit of a leap of faith on your part, but is also the most fun.
So it’s a lot of moving parts, and it’s a bit scary and mostly exhilarating and it’s exactly the reason I created the Turn Your Wisdom Into Workshops course that starts next week, and I’d love to work with you.
If it feels good, please check out http://www.turnyourwisdomintoworkshops.com/ and join us for this amazing journey.
P.S. Did you miss “24 Not-Obvious Workshop Mistakes to Avoid (That I Learned the Hard Way)”?
—–> Click here now to view the replay
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